Fluid makes nutritional products to hydrate, fuel, and replenish you.

Fluid began as a senior project between a nutritional biochemist and an exercise physiologist at Cal Poly State University in San Luis Obispo, California. Founders Richard Smith and David Brown saw a need for post-exercise recovery nutrition that wasn’t being met. They scoured shelves at specialty running and cycling stores. They read ingredient lists, nutrition facts and marketing statements. Nothing they saw matched what was being said in the latest scientific research. The nutritional products available were not matching up with the latest body of knowledge about how humans use nutritional elements during and after exercise.

So they set out to create their own solution. After months of research and development in the kitchen of a rented home next to the Cal Poly campus, they developed a product that would revolutionize how athletes train, recover and improve. Fluid Recovery was born to help people young and old get the nutrients their body need, immediately after exercise, to aid in muscle recovery and allow them to go out the next day and do it again.

But being at the forefront of an entire new product category wasn’t easy. They worked hard. The company grew steadily and organically, expanding its reach from San Luis Obispo to Southern and Northern California, and eventually across the country. Now Fluid is sold online, in specialty stores throughout the United States, and is exported to Costa Rica and Canada.

Our mission, vision, and values provide the foundation for our fundamental business practices, and the framework to build strong relationships with our employees, customers, suppliers, and the community. No matter how large Fluid grows, its founding principles remain the same.

Mission

We earn and maintain customer loyalty by consistently delivering the highest quality products. We accomplish this with a company wide commitment to excellence in developing and marketing proven products to enhance performance, health, and general well-being.

Vision

To harness our passion for physical fitness and nutrition and provide products that are admired throughout our industry and the athletic community.

Values

Our values are critical to building and maintaining customer trust and go beyond putting the customer first. These include:

  • Social and Environmental Responsibility
  • Commitment to Excellence
  • Innovation
  • Integrity
  • Ethical behavior

Everything you need, nothing you don’t.

Why are we called Fluid?

The name Fluid was chosen to remind the company’s founders, employees and customers that perfection is ever-changing. Fluid is devoted to staying up-to-date on the latest nutritional research to provide the best possible products to athletes around the world.