The Official Fluid Blog

Two-year sponsorship deal puts Cal Poly developed and highly lauded sports drink on the course

SAN LUIS OBISPO, CA -- Fluid Sports Nutrition is proud to announce a partnership with the San Luis Obispo Marathon as the Official Sports Drink and hydration sponsor.

Fluid Sports Nutrition will provide the new “Fresh Citrus” flavor of their sports drink Fluid Performance at all aid stations. Fluid has been consistently named one of the best sports drink makers in the endurance industry. The company has received accolades including Best Nutrition Product of the Year (TriFest ’08) to Best Sports/Recovery Drink of the Year three times from Competitor Magazine (’08, ‘09’, ’11).

Fluid Sports Nutrition was started in 2006 by a nutritional biochemist and exercise physiologist at Cal Poly San Luis Obispo. Since then, Fluid has been committed to creating all-natural electrolyte and recovery drinks to hydrate, fuel, and replenish athletes properly. All Fluid products are low in sugar, lactose free, gluten free, made 100% in the USA. The San Luis Obispo Marathon + Half announces a two-year sponsorship with Fluid, giving its athletes the best course support in the nation.

"Fluid is university developed and elite-athlete tested," says Heather Hellman, SLO Marathon Event Director. "It provides the best hydration in endurance sports and that's what we want for our participants, the best products and support for them to be successful in our race."

“We’re thrilled about partnering with the San Luis Obispo Marathon. Fluid wouldn’t be where it is today without the support from this community. It is our honor & privilege to give back through this positive and impactful event,” says Richard Smith, CEO of Fluid. “The biggest problem with most on course drinks is that they have way too much sugar and flavor, often causing stomach upset and requiring excessive dilution. Fluid Performance is our answer to the athlete’s need for a lighter flavored drink that has both the nutrients you need and an incredibly refreshing taste.”

About Fluid Sports Nutrition

Fluid Sports Nutrition produces and distributes nutritional products to hydrate, fuel, and replenish athletes and active individuals. Fluid currently offers four flavors of an electrolyte replacement beverage that feature low sugar, gluten free, and dairy free formulas. Fluid also produces three flavors of a recovery specific beverage that are low in sugar, gluten free, and lactose free. Fluid products are made in the USA and distributed in specialty bike and run shops and through online retailers.

About the San Luis Obispo Marathon, Half Marathon + 5K

Keeping the same highly regarded course for 2013, the San Luis Obispo Marathon + Half takes participants through the town’s charming downtown corridor past the old Fremont Theatre, by Mission San Luis Obispo and through neighborhoods with historic Victorian and Craftsman bungalows, out into the rolling hills of the renowned Edna Valley vineyards and farm land, then back into the city center, past Railroad Square and onto the iconic Madonna Inn property for a spectacular downhill, panoramic finish in the shadow of Cerro San Luis. The 5K race is held on the Madonna Inn property, featuring two loops and a spectacular downhill finish. The Children’s Fun Run will also be held on the Madonna property. Registration is open for all races. To register, view course maps, volunteer or for additional SLO Marathon information, please visit www.slomarathon.com.