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The Official Fluid Blog

Fluid Headed to the Capital of The Golden State This Weekend for The TBF Tri For Fun, and Tri For Real!

David Brown - Thursday, July 08, 2010


Fluid is proud to announce that we will be supporting The Tri For Fun, and Tri For Real this weekend in the great Sacramento area! These are fantastic sprint and olympic distance races for every type of triathlete. We are excited to see all of our friends and fans at the races this weekend! If you are looking for a last minute race in SacTown, you should really check these out! We hope to be at many more TBF races this summer and fall! Fluid is always on tap and ice cold when we show up at your event baby!

See you at the races!

Team Fluid




Fluid Team Highlight: Team DART NuuN Adventure Race Team

David Brown - Tuesday, June 22, 2010


Fluid is proud to announce a long-term relationship with Team Dart Nuun Adventure Racing! This fine group of ladies and gentlemen have raced all over the world with great success. They specialize in adventure racing, and we are excited that they have found success with our product! Welcome to the family!

Here is a little more about them from their website!

Our adventure racing team was formed in 2002 in Seattle, Washington. Since then, we've competed in hundreds of races and have become one of the most successful teams in North America by winning premiere races from Canada to Mexico as well as leaving our mark on the world stage.
The team is made up of working professionals that are passionate about the sport. We are committed to training and racing at an elite level and competing against the best teams in the world. We are also dedicated to fostering the growth of adventure racing through our presentations, clinics, race directing, and online resources.

Although we are focused primarily on adventure racing, many of us compete individually in other sports like endurance moutain biking, ultra running, kayaking, endurance swimming, triathlons, and rogaining (Glenn Rogers is a National Rogain Champion).

Our goals are to foster the development of the sport and continue to be a recognized national and international team by successfully competing in the world’s toughest races.


You can learn more at www.dartadventure.com




Fluid Team Highlight: Naval Post Graduate School Cycling Club

David Brown - Wednesday, June 02, 2010



Fluid is proud to welcome the Naval Post Graduate School Cycling Club to our family of sponsored bike racers. The NPS Cycling Club has over 80 members of both men and women that compete for the school in local road, mountain bike, cyclocross, track, and triathlon events.

This new club has already made a significant mark on the Northern California Cycling scene. Over 60 athletes raced at the Sea Otter Classic in April and took multiple podium finishes in all disciplines. Fluid has started a long-term relationship with these fine men and women, and looks forward to watching them succeed further with the best recovery drink in their arsenal of tools!

Thank you NPS Cycling, we are excited and honored to be working with you!

Cheers!

Rich and Dave








The New Team Kits feature Fluid on the side panels! Sweet!




Fluid Now Available at Road Runner Sports!

David Brown - Monday, May 24, 2010


Fluid is now available at Road Runner Sports stores, and online! We are proud to offer our award winning recovery drink on the shelves of Road Runner Sports! They have beautiful stores with wonderful staff!

Road Runner Sports is one of the largest running retailers in the world, and they have very humble beginnings just like Fluid!

Please go see one of their wonderful stores for all your Fluid needs, or check them out online!

CLICK HERE TO GO TO THEIR ONLINE STORE




Fluid Hits The Links in Massachusetts!

David Brown - Thursday, May 13, 2010




The Bay Club in Mattapoisett, Massachusetts is a beautiful place to play golf, play tennis, swim, relax, and drink Fluid of course! They have incredible facilities for exercise, leisure, and dining!

Mattapoisett is a community just outside of both Boston and Providence on your way to Cape Cod. If you are from the area, please check out their facilities! If you are on vacation to the Cape, make sure you stop by!

Cal Poly SLO Triathlete Chris Stehula wins Collegiate National Championship, and Cal's Kenny Rakestraw Takes Third!

David Brown - Wednesday, April 21, 2010


Cal Poly San Luis Obispo Triathlon has finally produced a national champion! Chris Stehula took home the Collegiate National Championship title this past weekend in Lubbock, Texas. Stehula took the victory in a time of 1:48:54. Cal Poly placed 4th overall as a team with strong performances by both their men's and women's squads. Please check out the story HERE to read the complete race coverage and see more sweet photos!



Cal Berkeley Triathlon made another splash at nationals with Kenny "The Jet" Rakestraw taking third place to round out a podium filled with Fluid athletes! We are honored to see Cal at the race, and honored to have Fluid be a part of another wonderful year! Congrats Kenny! Congrats to the Golden Bears!




One last sweet shot of victory!

Come See Fluid This Weekend at The Black Butte Triathlon, Cinderella Classic, and Wildflower Training Weekend!

David Brown - Tuesday, April 06, 2010


The Black Butte Triathlon in Chico CA, will have ice cold Fluid at the Finish Line. We are excited to support this inaugural event which will surely grow into a classic! Fun fact: the race has an "80's" competition, where the best dressed "80's" racer will win their weight in Lucero Olive Oil. Fluid Founder Dave Brown will also be racing and out to win the "80's" competition! See you in Chico!



The Cinderella Classic is a fantastic bike tour of the east bay area! With 2 fantastic routes to ride, you can be sure that you will have a wonderful morning of cycling! This event has sold out for many years in a row for a reason, and Fluid is proud to be a vendor at their health expo! See you at the ride!



Wildflower Long Course Bike Elevation, Yes it's That Hard!

Our Final event is very exciting! Fluid will be providing neutral support on the hills of the Wildflower Triathlon course this weekend! Look for the Fluid mobile out on the bike course for water, mechanical issues, and Food! We are honored to be their supporting the Silicon Valley Triathlon Club, and the Los Angeles Chapter of Team 'n Training! Go Team! We hope you can spend a great weekend with us at Lake San Antonio, and we look forward to seeing you out on the road!

Cheers!

Rich, Dave, and all of Team Fluid

Fluid Lands in Kona! New Dealer: Big Island Running Company!

David Brown - Thursday, March 25, 2010



It's official! Fluid has landed in Kona! We are proud to announce our first Hawaiin dealer, Big Island Running Company! Next time you are in Kona, make sure you stop by this wonderful store for all your running and triathlon needs. I'm sure we will be planning a very important "business trip" to visit this store ourselves very soon!

Cheers!


Please visit there site HERE!

New Dealer Highlight: City Bicycle Works, Sacramento, CA

David Brown - Monday, March 22, 2010



Fluid is proud to announce a new Sacramento dealer, City Bicycle Works. This wonderful shop has 2 locations.

2419 K Street, Sacramento

7885 Greenback, Citrus Heights

As we grow into the greater Sacramento area we are honored to make Fluid more available to the cyclists living in the great capital city of Sac!

Please go see the fine people at City Bicycle Works for all your recovery needs!

Cheers!



Fluid Athlete Highlight: Professional Golf Star Sofie Andersson

David Brown - Thursday, March 18, 2010


Sofie Anderson loves Fluid, and we love her! Fluid was recently introduced to this wonderful woman through a close friend, and we are honored to be working with her this season and helping her achieve one of the coveted LPGA Tour slots!

Please check out the recent article Sophie wrote for the Duramed Futures Tour website HERE!

This is a short sample of the article, and some of the great things she said about Fluid!

The increased fitness aspect in the training for professional golfers is probably nothing “new” to you. I believe though that your next question is, “Why a recovery drink like FLUID for a golfer?” I will say that I was just as curious as you about this addition. I was, on the other hand, easily convinced of the positive impact it had on my recovery after a workout or a day of training on the golf course.

As important as training is, I have learned that the recovery is just as important, if not more. You can put in the hours of hard work to get stronger, more flexible and improve your stamina. You can hit so many balls on the range to build new muscle memory with improved technique. Spend the morning at the gym, and then follow up with an afternoon on the golf course, and I can promise you that you will get tired. Your muscles get fatigued and need to be replenished and restored for you to be able to carry out the same schedule day after day, week after week. Adding FLUID to my daily workout and training routine not only improved my immediate muscle recovery, it also helped me stay better energized and alert for my afternoon session of golf practice.

You can also visit Sofie's website HERE!

Cheers!

Team Fluid



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